The ACPA Announces New Brand & Updated Website
New brand is more reflective of its members’ products and the direction of the industry
Irving, TX – December 2022 – The American Concrete Pipe Association (ACPA) is excited to announce a major update to both its brand and its website. The new brand was designed to be more modern, scalable, and representative of the products and the markets the association represents and serves. Along with the change in brand, the ACPA has made significant updates to its website including better navigation, more on-demand training, and being mobile-optimized.
“The changes to the ACPA’s brand identity are as much of a modernization of our brand as it is a reflection of the changing landscape of the market,” says ACPA President, Steve Hawkins, AIA. “The ACPA has been in existence for 115 years and so much has changed in the quality, strength, and resilience of our product—and we wanted these updates to be a direct indicator to the market that the ACPA and our members are evolving with the times.
The resilience and strength of precast concrete pipe and box culverts have made them an integral part of building of our nation’s infrastructure, and with the growing importance of building sustainable, long-lasting roads, interstates, and highways, it is as important as ever to let our stakeholders know that we will continue to be there for the future.”
The ACPA’s new brand was designed to be representative of its members’ products and the market it represents. The logo now has earth-toned colors meant to be reflective of concrete pipe’s natural ingredients while also representing the products’ sustainable nature. The logo’s shape is representative of the simple shapes that represent the product. The first is a droplet personifying the water that is moved by the concrete pipe and box culverts. The second is the continuous circle indicating the products’ resilience, sustainability, and communities it helps build. Finally, the triangle represents the strength of our products, which are unmatched by any other product in the market. Together, these colors and shapes come together to make the new brand identity of the American Concrete Pipe Association.
“Our industry appeals to a variety of stakeholders,” comments ACPA Chairman of the Board, Kurt Johnson, “ranging from engineers, to contractors, to elected officials, and inherent in this brand change, is a story that appeals to all of them. Additionally, we believe this will continue to help unify and strengthen our relationship with state-affiliated associations as we want them to be able to leverage the new brand, too. We are proud to be a part of this next evolution of the ACPA as a kick-off to the next 115 years.”
Watch the ACPA’s new branding video: concretepipe.org/brand
In addition to the new brand, the ACPA has made significant changes to its website to reflect the branding changes as added new features. The site is more user-friendly, easier to navigate, and offers more readily available resources including a new ACPA Learning Center where learners can now earn PDHs on demand.
“The ACPA has always provided high-quality training and resource materials to our key stakeholders, but our website was not equally reflective of this quality,” says Michael Kremer, ACPA Vice President of Marketing. “The updated website now makes it easier for users to find resources they are looking for and also includes a new ACPA Learning Center where learners can watch a variety of webinars, take courses, and even earn PDHs on-demand. We are most excited as this platform allows us to provide new and updated materials that our stakeholders will be able to take advantage of as we continue to build it out.”
To learn more about the ACPA and see the new website, visit www.concretepipe.org.
About the American Concrete Pipe Association
The American Concrete Pipe Association (ACPA) is the spokesperson for the concrete pipe industry in all matters affecting the industry’s welfare. ACPA members contribute to the improvement of our environment by producing quality concrete pipe, engineered to provide a lasting and economical solution to drainage and pollution problems. For more information, visit www.concretepipe.org.